Abstract
This study was carried out on the Nigerian petroleum retail market. The study essentially examine the application of marketing mix (product, price, place and promotion) in retailing of petroleum products in Nigeria using Texaco Plc as the case study. Texaco Nigeria Plc was incorporated in 1969 as a private limited company and became a publicly quoted company on December 8, 1978. The company is principally engaged in the marketing and distribution of petroleum products, blending of lubricants, and manufacturing of greases and petroleum jelly. This study makes use of secondary data only. The methods adopted to analyse the data gathered includes descriptive, financial ratios (liquidity ratio, solvency ration, profitability ratio) averages, ranking and simple percentages are used for easy understanding. During participant observation, issues that relate to scarcity, price hike and other practices at filling stations were fully discussed and argued. This study gave first hand information on the malpractice by station managers and fuel attendants. It also gave insight on how artificial scarcity of products is perpetuated by these categories of petroleum products workers. This study thereby recommended that loading should be monitored and movement book well kept both at the depots and the expected destinations.
ABSTRACT
This study was carried out to examine theroles of Non-Government Organization on Peace Building in Adamawa Stat...
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The shipping industry was transformed by the expansion of international trade and technologica...
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This research discusses the impact of Christian religious studies on the morals of secondary school students in...
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This study was designed to find out the effect of social media trends on behaviour patterns of youths in Lagos...
INTRODUCTION
One of the major challenges facing most developing countries is the satisfaction of the ev...
Abstract
The research work was aimed at investigating the growth of small and medium scale enterprises in relation...
ABSTRACT
Undoubtedly, the corporation has become one of the most powerful forces in twentieth century economies. It is both a method of p...
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This study was carried out to examine the impact of managing electronic waste to ensure green computing i...
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The Construction industry has been classified as one of the most hazardous industry when it comes to occupational accidents and...
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The need to capture stock market and foreign exchange market nexus in Nigeria is underscored b...